Is Your Marketing Strategy Ready for 2011?

We have found that e-mail marketing is by far the most effective, affordable and planet friendly form of marketing. Simply sending a professionally designed newsletter to your clients once a month or every two weeks can improve your sales and generate new clients.

The most important part of your e-mail newsletter is persuading your readers to share the content of your newsletter with friends and business partners. This is done by showing your clients and readers that you are in touch with your industry and that you know what's important to them.

Social Media

There has been many major changes in marketing last year but the only one that truly mattered was the introduction of social media. Social media presented many new opportunities for businesses to communicate with customers and improve their services levels.

E-mail marketing and social media work hand in hand. E-mail is a direct form of contacting your customers where social media provides a new way to stay in touch and start conversations with people.

Here are a few tips to design a more socially driven newsletter for your clients in 2011.

• Write e-mail newsletters that people would want to share. This is the best way to get generate new readers and eventually, clients.
  
  
• Social Media Icons. remember to include social media icons to get your newsletter readers to visit your social media sites.
  
  
• Entice Your Readers. Hot topics are the key to get people talking on your social sites so remember to include this in your newsletter.
  
  
• Newsletter Content. People don't want to be bombarded with your services and prices.  Your newsletter content must be focused on informing the public about a certain topic and how your information can add value to the community.
  
  
• Sync Your Content. Remember to post your newsletter article to your website, Facebook, Twitter and other social media networks. This is an invaluable asset to your website and search engine marketing strategy.
  
  
• Continuing Content. Give readers something to look forward to in your next edition by giving a sneak peek at the next hot topic and how they can benefit from it.