Using Twitter For Your Business

Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too. Attracting followers is important because they will serve as your network who will view your tweets. Think of your total number of followers (AKA your following) as your Twitter reach.

You can use Twitter to

  • Generate sales leads for your business
  • Interact with your customer base

  • Drive web traffic by promoting other content you’ve created, including seminars, webinars, blog posts or podcasts
  • Develop and promote your brand
  • Help individual employees act as liaisons to the public
  • Track what people are saying about your company and brand
  • Develop direct relationships with bloggers and journalists for potential PR placement
  • Create buzz around upcoming events

Types of Tweets to Get You Started

  1. An Observation: Tweet about something happening around the office including photos to bring those scenes to life.
  2. Events You’re Attending: Share a link to the next conference or webinar you are hosting or plan to attend, and why you’re excited about it.
  3. Your Content: Post a link to your company’s most recent blog article or an offer you think is particularly helpful, with a headline or description to encourage readers to click through.
  4. Someone Else’s Content: Post a link to someone else’s blog article as a helpful resource, with a compliment for their good work.
  5. Chat With Someone: Direct tweets to other Twitter users using an @ sign.
  6. Retweet Great Content: Quickly share other people’s tweets with your followers, like forwarding an email, by clicking the re-tweet button.

How to Grow Your Following

Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too.

Attracting followers is important because they will serve as your network who will view your tweets. Think of your total number of followers (AKA your following) as your Twitter reach.