Boost Your Business in 2015

This is the year to take your business to the next level. Start that online shop, launch your new service or simply set a goal to reach more customers and increase profits. The basic necessity for business owners to improve their bottom line and gain some financial security is to increase the stream of new clients throughout the year.

We help business owners with every aspect of their marketing process and we provide intelligent business solutions to point your marketing efforts in the right direction. Every business is unique, but there are many cost effective methods you can use to increase sales leads this year without spending a fortune on marketing.


• Video Marketing
• E-mail Marketing
• Google AdWords
• Social Media Marketing
• Search Engine Optimisation

The main reason we promote internet marketing is because it is currently the only form of marketing where you can measure the exact amount of sales enquiries your budget has generated over a selected time period. No other marketing method can do this. You need to spend your money where it matters and the only way you will know if a marketing campaign is working is to look at the numbers.

Google Analytics will show you the amount of people that viewed your website and the amount of sales enquiries generated by those visitors. It can also show you how those visitors found your site and what pages they were looking at. This data will help you make informed decisions about future marketing campaigns and how to reach more customers.

There is one critically important step you need to take before considering any online marketing campaign. You need to make sure the website can convert visitors into clients. Are you proud of your current website? Does it have interactive elements that grab attention and guide visitors through the sales process? Is your site informative and easy to use?

You will do more harm than good if you spend money or time promoting a website if the site itself does not convert visitors into sales. Most of the time, redesigning your site will cost less than the original design and it is money well spent to have a beautiful website you can be proud of. These are some tried and tested methods you can use to generate more sales leads. Give us a call today and let us help you reach your business goals for 2015.


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Three Great Reasons to Redesign Your Website

The Internet is not a static environment. The online landscape is constantly evolving with new technology and new challenges. The biggest and most defining reason why everything is constantly changing is to give online users a better experience.

More and more commercial websites are designed with a clean and simplistic interface with easy and direct access to the content they wish to view.

Interactive elements are still important to make the user experience more enjoyable but it should not be distracting or lead people away from your site.


Reason 1: Is your website working for you?

This should be an easy question to answer.

1. Do you like your website’s “look and feel”?
2. Do you get regular online sale enquiries from your website?
3. Does the income generated by online sales justify your internet marketing expense?

If you answer no to any of these questions, then you should probably rethink if your website is up to date and easy accessible for people to use. Over the past year we have helped many companies with their online marketing problems. Most of them were simply throwing away their hard earned money on SEO and Google AdWords, trying to market a website that have little to no chance of converting visitors into sales.

It is pointless to spend money on internet marketing if your website does a poor job of turning online visitors into sales or sales leads. Trying to market an outdated or non-appealing website can do more harm to your business and brand than having no website at all.

Reason 2: Responsive design elements

Having a responsive website is simply no longer optional, it is a requirement. During 2014 the amount of online visitors we received on our own www.webnova.co.za website has increased to 50% of our total visitors. For every 1000 online visitors we received, approximately 500 of them were using smartphones or tablets to view our website.

If your website is not responsive or mobile friendly, then your online visitors using these popular devices will have a hard time trying navigating your website or reading your content. Once someone becomes frustrated with your website, they will simply move on to the next site. When was the last time you opened your website on a mobile device to see what your website looks like?

Reason 3: Your brand isn’t visible on search engines

Do a quick test and type your company name in Google search. Hopefully, your company website is the #1 result. If it isn’t, you’ve got trouble. By default, Google will place your company website as the number one position if you Google your company name.

There are many reasons why your site is blacklisted on Google and some of the most popular problems are site security. Was your website recently hacked or is there a harmful script running in the site code? Many of the older CMS websites have easily exploitable security vulnerabilities and hackers will use these code flaws to harm people that view the site. It is very important to protect your brand and make sure Google does not blacklist your domain and destroy your online reputation.

In most cases it is much more affordable to redesign the site than it would be to try and fix the current design. Website code is not the only vulnerability that might cause your site to get infected. Hosting server also play a critical role in protecting websites from the most basic online attacks like brute force password hacks and denial of service attacks.

Even the most complex passwords can easily be hacked given enough time. Make sure your website hosting provider is using proper security measures to protect your online data.

If you have any questions about any of the points mentioned in this article, feel free to send us an e-mail or to give us a call. We are happy to assist.


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Why People Are Ignoring Your Emails

When you Google “business email mistakes” , you’ll find endless articles and resources. But they all say the same thing:

• Include a first name in the email
• Avoid using business jargon
• Don’t forget to include a greeting
• Don’t say “to whom it may concern”
• Make sure you change the subject line
• Spellcheck your work

And the list goes on. But all of these suggestions are common sense. If you’re a business professional today, what are the not-so-obvious mistakes that are preventing your emails from generating a response?


1) Your subject line focuses on the wrong goal

It’s no secret that an effective subject line is needed to ultimately get an email opened. But when writing these subject lines, think about your true end goal. The goal of any email you send should simply be about getting a response. It shouldn’t be about closing a deal, finalizing a partnership, or hiring a candidate. Until you can get a response on your email — until you can truly connect with your recipient — you’re nowhere closer to your goal.

Here are some sample subject lines we’ve seen work well:
• [First Name], quick question for you.
• [Mutual connection] recommended I get in touch.
• Ideas for [thing that’s important to them].
• Question about [recent trigger event].
• Question about [a goal they have].
• Thoughts about [title of their blog post].
• Have you considered (thought / recommendation)?

2) You’re sending your emails at the wrong time

Most business emails are sent during business hours. But recent data from the 2014 Email Open Rates Report shows something slightly surprising.

The gray line in the above chart shows the number of emails sent each day of the week. This line illustrates that most emails were sent on Monday, with over 1,000,000 sent that day. The least amount of emails were sent on Saturday and Sunday, of course, with under 200,000 sent on each of those days. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.

Now, we’re not saying that you should send all your emails on the weekend. But there should be some balance. If you’re looking to really capture the attention of someone important that isn’t getting back to you, try a Sunday night email.

3) You’re using a generic sender address

While many one-to-one emails come from an individual account, you may be using an email service provider to send emails to a larger database. For example, you may be contacting many individuals about a new offer, or perhaps you need to send a new feature update. Whatever the case, the name you include in the “From” field of your email can have a huge impact on your overall open rates.

There’s been a number of studies that show sending emails from an actual person increases both the open and click-through rates. And it makes sense, recipients feel a more personal connection to your email when they receive it from you than they do from Company X; or worse, some version of “donotreply”


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How to Generate Sales Leads

Sales leads are the bread and butter for most businesses and it is crucial to the survival of a business because they have the ability to convert into sales, and sales means money. Without money there is no cash flow and eventually, no more business.

There are two primary forms of marketing people use to generate new sales leads:

Outbound Marketing is the traditional way of getting new business by placing adverts in print media and radio and hoping that someone who needs your product or service will see or hear the advert and reply to it.

Inbound Marketing is the modern way to market your business by being “easy to find” when someone is looking for a business. A great example of inbound marketing is Google SEO or Google AdWords, simply because most people use Google to “search” for products and services.


Both marketing methods are effective, but outbound marketing is always more expensive and there is no way you can track the results to see if the advert is generating any sales leads.

The most effective sales leads are inbound enquiries simply because these people are already interested in your products or services and they are currently searching for a company that provides it.

Below is a short list of some affordable tips and tricks you can use to generate new sales leads for your company.

Step 1. Have a great looking and user friendly website.
It is rather pointless to have a fancy marketing campaign and to go through all the trouble of getting many people to view your company website if the website and the content do not convince them to become a client. Creatively designed websites have higher visitor conversion rates and much lower bounce rates than plain static websites.

Step 2. Be easy to find.
This is the most important step of all and it goes hand in hand with your website. Having a great looking website and no online visitors is just as bad as not having a website at all. There are many ways to get people to find your site and to boost your online traffic:

Google Search Engine Optimisation or better known as SEO Marketing.
This is the process of tweaking the text and website code to convince Google that your website is the most relevant for the specific search word.

Google AdWords Marketing.
Using Google AdWords is almost like a shortcut to SEO marketing. This will instantly place your website link on the first page of the search results without the waiting period, but you have to pay for every click to your website.

Step 3. Create an irresistible offer.
Now that you have a great looking website and people can easily find your business on the internet, you need an irresistible offer on the landing page of your website to convince your prospective online visitor to order their product or service from your company and close the deal.
There are a few ways you can make your offer irresistible. Limited availability is great tool you can use to create urgency because it creates a psychological fear of shortage.

Limited Time Offers
This is the most popular method to use scarcity. Almost every commercial advert is a limited time deal for example, “Get 40% discount if you apply within the next 3 days” is almost guaranteed to get someone to respond to the offer.

Limited Quantity Offers
When a product is in limited supply, it suddenly becomes more unique or exclusive and people also fear that they will never own it if they do not respond now. Limited quantity offers have outperformed limited-time offers because limited time offers might not end today and they have more time to think about the decision where limited quantity might be sold out within the next few minutes.

Combine Limited Time and Limited Quantity
A great example of a company that implements both tactics is Groupon and that is one of the reasons for their continued success. All Groupon deals offer a discounted product or service of limited quantity and it is only available for a short period of time.

Step 4. Friendly and convenient submission forms
Once you convince an online visitor to become a client, don’t make it hard for them to contact you. The most important benefits of having a simple and user friendly online contact form is the ability to capture your visitor’s contact data and being able to impress them by calling them back or by creating a personalised e-mail reply.

Step 5. Testing
This is a very important step in perfecting your sales lead generation process and getting the most out of the money you are spending on Google SEO and Google AdWords. Try to create a few different adverts and place them on separate landing pages in order to compare which one performs the best so you know where to focus your budget and get the most sales leads.

Conclusion

There is a learning curve for everything you do and you have to work at perfecting it. These are guidelines we use for our own company and this has worked well for us to generate new sales leads and clients.

Don’t be afraid to give us a call and ask our help in getting your own sales lead process started. We would be happy to help any way we can.

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Top 5 Reasons for Website Security

The consequences of having an unsecured website can be endless but the most common online attacks will replace your home page with a message from a hacker telling you the website is unsecured. This is not only embarrassing but it has a wide range of consequences.

To prevent disaster from striking, here is why website security is a must in today’s world.

Listed below are a few reasons why you should invest in a secure online hosting provider and good website security measures.


 1: Avoid losing money

This is the worst thing that can happen and it should be your primary motivator. Website security problems can be endless, especially if you have a large website with many pages and sometimes you will need a complete redesign of the current site to make sure all the infected scripts and pages are cleaned. Most businesses that run online shops or any other services accept payments online cannot afford the risks involved in a security breach.

2: Protect your online reputation

It takes a long time to build a good reputation for any online business and that can easily be destroyed if your site gets hacked and defaced. The other critical problem with a hacked website is that Google will remove you from their database and that could destroy months of keyword and Google SEO marketing efforts. Google will also show a warning when someone tries to visit your website and most people will be skeptical of visiting the site in the future.

3: Secure your critical data

Many websites that offer subscription based services store critical data about their users online. If your website does the same, imagine your entire client information database going missing if the hacker deletes the entire website. You might even lose your billing data and as a result, you will not be able to invoice your customers. Almost no one will sign back up and give their billing back information to you.

4: Make sure your clients trust your website

When it comes to business, trust is one of the most important factors when making a trade. Without trust, no one will actually give you any money. Once your site is hacked, the attacker could steal your client’s private information and spread it all over the internet and those people will most likely never do business with your company again.

5: Your hosting provider may block your account

Many hackers plant malicious viruses and e-mail spamming code into your site once the website is hacked. This will not only cause problems for you, but also for anyone else on the same hosting server as your site. Internet monitoring websites like SPAM-COP will blacklist your server’s IP address and block anyone trying to send mail from that server. The only way a hosting company can resolve the issue quickly is by suspending your account to help all the other accounts get back to normal. During the suspension period you will not be able to send or receive any e-mails or access your website.

Webnova’s security recommendations:

Brute Force Protection

Most websites get infected when hackers get access to their FTP information. This can easily be stopped by installing a firewall and adding brute force protection on the hosting server. If a hacker enters the username or password incorrectly a few times, the server firewall automatically will block all future access from that IP address and that will make your site almost 100% secure.

Use Strong Passwords

Passwords are only effective if they are difficult to break. For example, a password like “secret” is extremely easy to guess and it is one of the most used passwords in the world, however changing it to “$ecRe7” will make your password nearly impossible to guess.

Country Blocking

Many countries like Russia and China are known to cause trouble online. If a hosting provider’s clients do not conduct business with people in Russia or China, then it is highly recommended to block all access from those countries to protect local websites and make the server more secure.

For more information about website and server security, please contact the Webnova team.


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50 Little Things to Double Check Before Your Website Launch

Launching a new website can be very stressful, not only to get everything in order but also the anticipation of your audience’s response towards your new design. There are so many things that are easily overlooked like a broken link or a misspelled word.

Instead of worrying about the “what ifs”, wouldn’t it be much easier to have a comprehensive website checklist to run down before every site launch?

Well, you’re in luck because we’ve put together the following list of 50 things to check before launching a website. We’ve grouped items into six categories: page content, design, functionality, SEO, analytics and security.

Remember that these are just a few guidelines to help you and may differ from business to business.


Page Content

Take some time to carefully review all of the content on your website. That means page content, but don’t forget about your premium content. From data-driven content and downloadable documents to rich media such as videos and images. Make sure everything is in place, working properly, and looking beautiful.

So our suggestion is to check the following items once — and then check them again. You really don’t want to miss a single typo or grammatical error.

  1. Web copywriting has been proofread. Spelling and grammar are correct.
  2. Paragraphs, headers, lists, and other formatting are correct.
  3. Copyright date (perhaps in the footer) includes the current year.
  4. Company contact details are accurate throughout the website.
  5. Generic content, such as lorem ipsum, has been properly removed and replaced.
  6. Images are in the correct places, formatted and working on all devices.
  7. Videos are in the correct places, formatted and working on all devices.
  8. Audio files are in the correct places, formatted and working on all devices.
  9. All premium content, such as case studies, ebooks, and whitepapers, have been proofread. Spelling and grammar are correct.
  10. All premium content, such as case studies, ebooks, and whitepapers, are stored in their proper libraries/databases and work properly.
  11. Rights to images, fonts, and other content have been properly licensed and/or cited.

Design

Take the necessary steps to ensure that the site design is pixel perfect. If you have a responsive website (and you definitely should), you need to check the design across all devices. Your site should be looking good not just on an office desktop, but also on laptops, tablets, and mobile phones.

  1. Website pages are compatible across browsers (IE 9 and 10, Firefox and Chrome).
  2. Website pages are compatible across devices (Android, iPhone, tablets).
  3. CSS/HTML is properly validated.
  4. Scripts are optimized across web pages.
  5. Images are optimized across web pages.
  6. CSS is optimized across web pages.

Functionality

Take some time to test and validate all of the different features on your website. Online contact forms, social sharing and any other technology should work flawlessly across your website.

  1. Forms are submitting data properly.
  2. Thank-you message or page displays after form is submitted.
  3. Form data is being emailed to a recipient and/or correct email address
  4. Auto-responders are working properly (if applicable).
  5. Internal links across web pages are working properly.
  6. External links across web pages are working properly, and open in a new tab.
  7. Social media share icons are working properly.
  8. Feeds are working properly (news, social media).
  9. Company logo is linked to the homepage.
  10. Load time for site pages is optimized. ( i.e. png images converted to jpg images for optimal loading time)
  11. 404 Redirect pages are in place (page-not-found.php).
  12. Integrations with third-party tools, such as your CRM, E-Commerce software, and/or marketing platform, are running smoothly.

SEO (Only relevant for our current SEO clients)

Take some time to ensure that your website has been given a solid foundation for SEO success. From site architecture and content hierarchy to metadata and XML sitemaps, do not leave any stone unturned. Your SEO consultant will do all of this for you.

  1. Pages have unique page titles (fewer than 70 characters, includes keywords).
  2. Pages have unique meta descriptions (fewer than 156 characters, includes keywords).
  3. Pages have keywords (fewer than 10, all words appear in page copy).
  4. Metadata is properly in place for any content in an RSS feed.
  5. Metadata is properly in place for any social media sharing content.
  6. Spelling and grammar are correct in all metadata.
  7. Alt tags have been added to every image.
  8. A dynamic XML sitemap has been created.
  9. The XML sitemap has been submitted to search engines.
  10. Page URLs consistently reflect site information architecture.
  11. 301 redirects are in place for all old URLs (redirecting old to new pages).
  12. rel=”nofollow” tags are in place on applicable links and pages.

Analytics (Only relevant for our current SEO clients)

Make sure your website is set up to capture web data and analytics. This valuable information will allow you to continually improve your website going forward, so you don’t want to forget this stuff. Your SEO consultant will do all of this for you.

  1. Your website analytics codes have been inserted on website.
  2. Relevant IP addresses have been excluded from analytics tracking.
  3. Funnels and goals have been properly created in your analytics software (if applicable).
  4. Google Webmaster and Google Analytics accounts have been properly synced.
  5. Google AdWords and Google Analytics accounts have been properly synced (if applicable).

Security

You can prevent loss of data and protect against malware and other damages by properly setting up site security and regular backups.

  1. 24/7 monitoring scripts are installed.
  2. A copy of the final website has been made for backup purposes.
  3. Passwords and other website credentials are stored in a secure database.

Launching a new website can be a tedious task, but you can alleviate some of the stress by using this website launch checklist.


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Whom Your Content Is Attracting?

You’re on the content marketing bandwagon, RIGHT? Good for you if you are. You definitely made the right decision!

You’re probably trying to produce the best content possible as consistently as possible. However, you might not be getting the results you wish from your efforts.

Creating great content on a consistent basis isn’t easy, especially if you don’t have a dedicated team for it. You’re surely seeing that your traffic is increasing, but what traffic is good for if we can’t convert it into paying customers?

One of the major problems small business owners face today is the inability to convert traffic into customers or clients.

They might think that there is something wrong with their sales funnel, and that might be true in many cases. However, in many other cases, the problem isn’t in their funnel, it’s in the type of people they’re attracting.


So Whom Your Content Is Attracting?

While creating content consistently is guaranteed to get you traffic, that doesn’t mean that the traffic will flood your pocket with cash.

All the traffic in the world won’t make a difference in your business if it’s not targeted traffic. I’m sure you heard of websites that get thousands of web visitors every day, yet they produce very little income.

To explain this further, let’s go through my all-time favorite analogy of fishing!

Creating content blindly is like going to a lake full of different kinds of fish and expect to catch a specific fish without doing research about baits, lines, rods…etc.

Your bait might attract a different kind of fish that might be inedible (a customer who’s not a good fit for you). This means that you’ve wasted your time, effort and money to attract a visitor who’s not a good fit for your business or who will never buy anything from you.

You might think that once you have a good bait, you’re good to go, but what if you want to attract a bigger fish (a big client) and your rod or line couldn’t handle the weight? In this case, the mediums supporting your content (branding, social media, communication…etc) should be able to sustain those types of clients. If a client likes your content, but gets disappointed in your communication with them over email or phone, then they’ll leave despite how awesome your content is!

Long story short, you need to know your ideal customer like you know the back of your hand. The better you know them, the more focused your approach will be, the better and more customers you’ll get and the lesser resources you’re going to spend!

Do you want to throw your line and wait for it to attract your favorite fish?

I doubt that!

You Can’t Work With Everyone!

I perfectly get it when I hear people say that they want to target everyone. I also understand that it doesn’t come from a “Greed” standpoint as much as it comes from fear/lack of understanding. When I’m talking to small business owners about how narrow they should go, they freak out because they want to go broad and target everyone to make a nice income. What they don’t realize is that their branding/messaging/targeting will be all over the place, and they will end up with no clients or customers.

Sure big companies like Coca-Cola can get away with it because they have massive resources to do so, but what about your small business which is probably just breaking even.

A few centuries back, someone could master a given science easily. Now you’ll be lucky if you master a fraction of that science. Researchers spend their entire lives studying one insect or even one microorganism.

What Is The Solution?

I believe the best way to go about this is to use what I call “Purpose Oriented Targeting”!

What that means is that you should imagine who exactly you want to work with, and then use content that solves their problems.

Let’s say that you do consulting. The way to go is to figure out how much you want to charge for an hour of consulting.

Then you should target businesses that can afford your rate. You can figure out that by looking at the size of their team, their expansion rate, whether they’re raising funds, whether they’re doing any acquisitions, how much is their revenue…etc.

The previous example was about creating your target company profile. You should create the buyer personas you want to target. The great thing about “Purpose Oriented Targeting” is that you get to work only with people you like and that will save you tons of resources, not to mention your sanity.

What If I Don’t Know Whom I Should Be Working With

If you’re new at what you’re doing and you don’t know who you should be working with, then you just get something out and then filter who exactly you like to work with.

If you’re in the B2B space and found that working with Tech Start-ups is what makes you get up in the morning, then create specific content to help those start-ups acquire more customers…etc.

The Key Takeaway

The reason I’m bringing this to your attention is that I really know how life-consuming trying to work with everyone could be. One simple example is that you’ll be getting tons of emails and comments with questions you should answer, while no one of them will convert into a customer. A small-business’s time should be spent wisely, and spending it doing activities that won’t contribute to your business’s bottom-line isn’t going to get you anywhere beyond disappointment.

So, do you really know whom your content is attracting?

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What is SEO and how can it benefit MY business?

SEO stands for Search Engine Optimization. This is where an SEO company comes into play to help your website rank better on Google and if someone is looking for a service you provide, your website will be on the list of search results. An SEO company makes your website search engine friendly so that you get higher rankings when a search engine looks for results and this will result in your website pages being presented to consumers.

Why do you need it?

Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. So, why is it important for your business‟ website to be listed on search engines?

On Google alone, there are over 694,000 searches conducted every second. Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service.

Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website’s ability to rank in the search engines and get found by your potential customers.


What it takes to Rank

It is not difficult to get your website to index and even rank on the search engines. However, getting your website to rank for specific keywords can be tricky. There are essentially 3 elements that a search engine considers when determining where to list a website on the SERP: rank, authority, and relevance.

Rank

Rank is the position that your website physically falls in on the SERP when a specific search query is entered. If you are the first website in the organic section of the SERP (don’t be confused by the paid ads at the very top), then your rank is 1. If your website is in the second position, your rank is 2, and so on. As discussed previously in How Search Engines Work, your rank is an indicator of how relevant and authoritative your website is in the eyes of the search engine, as it relates to the search query entered.

Tracking how your website ranks for a specific keyword over time is a good way to determine if your SEO techniques are having an impact. However, since there are so many other factors beyond your control when it comes to ranking, do not obsess over it. If your website jumps 1-5 spots from time to time, that’s to be expected. It’s when you jump 10, 20, 30 spots up in the rankings that it makes sense to pat yourself on the back.

Authority

Search engines determine how authoritative and credible a website’s content is by calculating how many inbound links (links from other websites) it has. However, the number of inbound links does not necessarily correlate with higher rankings. The search engines also look at how authoritative the websites that link to you are, what anchor text is used to link to your website, and other factors such as the age of your domain.

You can track over time how authoritative your website is by monitoring a few different metrics. There are a variety of tools to help you keep track that will show you how many domains are linking to your website, and also provide your website’s Moz rank. MozRank is SEOmoz’s general, logarithmically scaled 10-point measure of global link authority or popularity. It is very similar in purpose to the measures of link importance used by the search engines (e.g., Google’s PageRank).

Relevance

Relevance is a one of the most critical factors of SEO. The search engines are not only looking to see that you are using certain keywords, but they are also looking for clues to determine how relevant your content is to a specific search query. Besides actual text on your webpages, the search engines will review your website’s structure, use of keywords in your URLs, page formatting (such as bolded text), and what keywords are in the headline of the webpage versus those in the body text. While there is no way to track how relevant your website is, there are some SEO basics you can practice to cover your bases and make sure you are giving the search engines every possible opportunity to consider your website.

Summary

Search engines are extremely complex. Bottom line: the search engines are trying to think like human beings. It is very easy to get caught up in modifying your website’s content just so you rank on the search engines. When in doubt, always err on the side of providing relevant and coherent content that your website’s audience (your prospects) can digest. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.

This is why long-tail keywords are so effective. They target people who are looking to perform a specific action, like buy something, or looking for a specific piece of information, like a how-to or a service that can solve their problem. By choosing to optimize with long-tail keywords, you will find it easier to rank on the search engines, drive qualified traffic, and turn that traffic into leads and customers. That is why Content is King. The more content you have on your website will ensure better search results and therefore more customers… And that is the goal of any website.

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Website Statistics

Google Analytics – The ultimate free online tool you cannot live without!

Google Analytics is a free tool created by Google that generates very detailed statistics about a website’s performance, online visitors, visitor languages and geographical locations. It can even measure your online sales and client lead conversions.

This tool is perfect for business owners to get a clear view of their website’s performance and it is also a great tool for internet marketers and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service in the world.

Google Analytics also has an ability to give you a Real-Time “view” to monitor visitors and activity as it happens on your website. The generated activity reports are constantly updated and it is available seconds after it occurs on your site. With Google Analytics Real-Time view you can see:

  • How many people are on your site right now
  • Their geographic locations
  • The traffic sources that referred them
  • Which pages they’re viewing

With this advance Real-Time tool, you can immediately monitor the effects of new marketing campaigns and website content changes have on your traffic.


Conversions

The Conversions report shows you how many people entered their information into the online contact form or purchased a product from your website. This can help you determine if your current method of marketing is working or not. The Google Analytics also has an ability to calculate rates and the monetary value of conversions that occurred on the website.

With so many marketing channels and programs, understanding their effect on your goals lets you make informed decisions about your social strategy.

  • See the impact of social on your goals in simple, ready-to-use reports
  • Learn what content drives conversions with social audiences
  • Show results reports to key stakeholders to articulate the value of social

Geographical Locations

Viewing statistics by location lets you understand the current origins of mobile traffic, as well as make predictions about where traffic will increase. You can also create segments for different devices or operating systems, so you can compare, for example, visits and revenue from Galaxies and iPads, or Android and iPhone devices. If your business revolves around products like mobile applications, you can see which operating systems are most prevalent in your traffic, and design to that market.


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Website Design for the Legal Industry

In recent years, the internet has become the most important marketing tool available and the companies without a professional website and a strong Google presence will not be able to benefit from the endless possibilities internet marketing offers. If your firm lacks an online presence, you’re putting an extra step between you and increased revenue.

Unfortunately, while building a professional website has brought instant success for some companies, it also has the potential to be an absolute disaster for others. Poorly designed websites is often the primary reason for online marketing failure because it fails to engage the user.

Old, outdated designs or poorly constructed websites will hurt your business and your reputation, if you do not even have a professional website, how can you deliver a professional service?


We create designs that both impress and boost client inquiries, while working within various budgets. We also offer website hosting and free website updates so you can focus on running your practice and leave the online management to us without getting large monthly invoice.

We specialize in Website Design, SEO and Internet Marketing for professional industries and our entire team understands the unique needs of the legal community online because the legal industry is more competitive than ever. An effective website and a strong online presence you survive.

Our team of designers, creative writers and internet marketing specialists will work with you to develop a cohesive plan that will enhance your reputation and generate positive word of mouth about your legal services. We provide our clients with individualized attention to guide you through the marketing plan, building a foundation of promotional tools that will be an asset to your business.

Our designs are 100% responsive and it will look professional on any mobile device. Developing a mobile website for your law firm is more than just keeping up with your competitors. It’s also about ease of use for your clients.

With the rate of Internet use in South Africa astonishingly high and increasing monthly, it’s safe to suggest that almost most of your new clients have visited your website or at least tried to. It is even more likely that your prospective clients and students will use your site to either form an opinion or validate their assumptions about your firm.

If you want to grow your legal practice with more qualified prospects and project a polished image to both your current and prospective clients with a positive return on investment, then contact us today to learn more about our legal industry website design services.

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