Category: Business Articles

7 Reasons You Should Redesign Your Website in WordPress

Your website serves as the digital storefront for your business. If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their website to bring in a steady stream of leads and educate potential customers on what they offer.

However, when it comes to designing and developing a website, most of those same small business owners think they can’t have all the bells and whistles that larger businesses have. But that’s not true. Why? Meet WordPress.

WordPress is a platform that powers the back end of your website. It’s commonly referred to as a “content management system” because of its ability to let you easily create and organise all of the pages and media you upload to your site.

Whether you’re just starting out as an entrepreneur or your small business is growing like a weed, you want a website that grows as you do. WordPress gives you that option.

  1. You’ll be able to start using your website as a blog

If you’re using a separate website to host your blog or, worse, have no blog at all (at least yet), switching your site over to WordPress will quickly solve that problem. Not only is the software incredibly easy to operate (adding new pages/posts literally takes seconds), but it’s the perfect platform for blogging about your small business.

Simply set up a page on your site dedicated to your blog then you can start adding posts to that page. A blog is your easiest and most effective way to continuously add new content to your site and keep customers up-to-date with your business.

  1. WordPress constantly updates itself for safety and security

Instant updates mean you can be confident your website’s security is always up to date and aligned with the best, most current policies. While some other content management systems might require you to manually check for updates or may be slack on performing maintenance, WordPress does the work for you.

You can sleep soundly knowing that your site will automatically update, and knowing, too, that WordPress will keep working to better its system and make things more secure for users and visitors.

  1. WordPress is open source

“Open source” simply means that developers are able to contribute to WordPress’ software in the form of plugins, themes and updates. How does that benefit you? The system is constantly improving and getting better, and a new addition doesn’t cost you a cent. You can reap all the benefits of these improvements without paying for them.

  1. WordPress is SEO friendly

SEO, or search engine optimisation, refers to the idea of making your website more searchable by engines like Google. While mastering SEO can take some investment of time WordPress offers ways for business owners to optimise their site in the easiest way possible.

  1. WordPress has been around the block

This CMS has been around for more than ten years so it’s safe to say it’s a sure thing. While WordPress (like any CMS) isn’t perfect, it’s pretty much problem-free. Over the years, its engineers have had time to work out those little kinks and improve, aging the system into a timeless CMS that all levels of web developers have come to love.

  1. Coding for WordPress is standard for any web developer

A lot of small business owners hire a web developer who then builds a complicated website that no one else can manage. That’s all well and good if you never need to change your website again — but that’s rare.

One of the reasons WordPress is so great is that it’s become such a popular choice any web developer knows how to code for it. Whenever a problem pops up that you can’t fix, or you decide to redesign your website’s look, any developer will be able to get the job done.

  1. Having a WordPress website puts you in good companyWordPress capabilities extend far beyond the basic ones; and some of the biggest companies in the world use WordPress to power their sites.

WordPress is great for small businesses because it has everything you need to create a visually pleasing, fully functional website, and it also offers endless possibilities if your business or budget grows down the road.


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Your Logo: Your Most Important Strategic Marketing Effort

A logo is quite possibly the most important strategic marketing asset a company can have. In addition to the obvious benefit of creating brand recognition, a well-designed logo can also communicate subliminal benefits about a company. First instance, logos can inspire people, it can instill trust and admiration or express product or service superiority.

What some business owners don’t realize, however, is that a logo should not just express what a company “does” but it should represent who a company “is”. In this sense a logo should be used as an asset just like any product or service provided to the public. In this way a company is marketing their “logo”, which then helps to sell the products and services associated with it.

Given this information it may seem like creating your own logo is far too complex but the reality is that a well-designed logo doesn’t have to be an impossible dream.

Below are a few tips that can be utilized to help you create a successful marketing logo brand:

  1. Don’t be wowed by trendy or creative graphics. Avoid letting these trend-setting ideas permeate your brand identity. There is a reason why these ideas are called “trends” as they typically tend to be short-lived. A year or two from now, when the popular trend is long buried, your brand will appear old and “yesterday”.
  2. Once you have a logo, stick to it. While it may be tempting to change your logo every time a new idea comes into your head, this can be counterproductive. First, building a brand name takes time and effort that hopefully builds a return when customers see your brand and purchase your products or services as a result. Changing your logo is like changing your brand, and it’s like starting from square one. Second, customers may see your constant logo changes as a lack of stability.
  3. Something that looks awesome on your computer screen may not look so great elsewhere. Always keep in mind that your logo will potentially be used in many different places. For instance while a bright multi-coloured logo with lots of detail may look wonderful on your website, when converted to black and white for a fax or stationary it potentially will not have the same visual appeal. In fact most often complex logos reprint very poorly in traditional settings so keep this in mind before you begin to design.

While the tips and ideas above have focused primarily on the graphic element of your logo, don’t forget about the message that must accompany it. Tag lines and other marketing text should easily integrate into the graphical elements of your logo for a clean, transitional look.

A good, successful company logo will express the company’s image so that it transcends merely one product or service. Unless you can foretell the future, most businesses will shift and change as they grow, making it imperative that their brand identity is able to shift and grow with them.

In general, your logo should embody the following key rules:

  • Fonts should be simple and easy to read.
  • Utilize simplistic graphics as attention-getting elements of the logo, but don’t throw too many into a small space, which implies chaos.
  • Find colours to fit the emotional feel of the company. For example, green works well for a peaceful look and feel, while red will express confidence and a go-getting attitude.
  • Use symbolic elements that portray simple ideas that are easy for customers to grasp and remember.

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Six ways for businesses to become pillars of the community

Many businesses make a point of giving, from sponsoring sports gear to donating goods to a nearby charity. By helping out in this way, the thinking goes, the business fosters goodwill and loyalty in the community. But charitable giving is merely the tip of the iceberg when it comes to the ways in which businesses can contribute towards the welfare of the communities and cement their position as good corporate citizens.

1. Make your business profitable

In a certain sense, it sounds like the polar opposite of being community minded or charitable. But being profitable is the single biggest contribution that a business can make to the community in which it is based. It means that the service it provides is sustainable, and that community members will be able to rely on it being there next year and the year after.

Being profitable means that the jobs provided by the business to members of the community are stable, dependable and long-term.

In contrast, the respect earned by the big-tipping type of business owner who prioritizes buying flashy cars over business sustainability is as superficial and short-lived as the business itself.

2. Train your staff

All over the world, small and medium businesses are responsible for a huge amount of work-place training, simply because they cannot afford to appoint fully trained workers like big corporations can. They appoint youngsters with the understanding that the salary will not be great to start off with, but there will be lots of training. And in a small-business setting the worker is often in close proximity to the owner, who can constantly give expert feedback and on-the-job training.

In South Africa, where state-provided basic education and vocational training is to a large extent struggling, the role of the small business in keeping vocational skills alive has become absolutely critical. The few workers who are well trained and educated tend to work for bigger companies, while small businesses tend to employ untrained youngsters from their community in return for on-the-job training.

Yet the idea of training sits uncomfortably with many small business owners, who fear that all their investment in the on-the-job training of a youngster will be lost when they are poached by bigger businesses as soon as they are proficient.

It is bound to happen at some stage to every small business, but the fear is overrated. Research shows that one of the best ways to instill loyalty in workers is by providing skills development. The few who do leave for better-paying jobs are indeed the business owner’s contribution to the industry skills pool, which, although it may not be immediately apparent, benefits every business in the long term.

3. Be visible to the community

A business owner’s presence in the community provides another crucial contribution to the development of South Africa, which urgently needs role models to show the youth that self-employment or entrepreneurship is a valid and worthy alternative to working for someone else.

Business owners do not have to be flashy or glamorous in order to make an impression on the youth. A solid presence as a role model can be established by low-key involvement such as giving talks at schools or serving on the board of a local community project. And here charitable giving can play its most important role. When business owners sponsor the kit of a local soccer team, for example, the value they provide as role models is worth much more than the price of the donation.

4. Mentor young entrepreneurs

Apart from the general role modeling that business owners can do in their communities, they can also focus on imparting skills and knowledge to up and coming young business owners in their industry.

Even though they are strictly speaking competitors, the bond developed by mentorship is beneficial to both businesses. Experienced business owners can refer overflow work to the young entrepreneurs they mentor, and can strengthen their capacity by forming joint ventures with them.

Experienced business owners can also join, or set up, formal mentorship programmes. BUSINESS/PARTNERS, for example, has a pool of more than 300 business owners in its mentorship programme. Many of the participants are retired business owners who want to contribute to South Africa’s economic development by sharing their extensive experience with the younger generation of business owners.

5. Be vocal about issues that hurt your business

Workers have well established structures and methods to make a noise and exert pressure when they feel their rights are being threatened. Students are again finding their voice to raise awareness about their plight. But the voice of the business owner is largely silent, even in the face of serious damage inflicted by unnecessary red tape. Big business, when they do speak up, often do not face the same challenges as small businesses.

An important part of the problem is that business owners are too busy to spend much time participating and setting up local business associations. But it also has to do with a lack of a culture of activism. Join your local chamber or business association, even if it is dominated by big business, and even if you contribute just an hour or two per month. In their numbers, the voice of small business can become powerful.

6. Innovate

You don’t have to change the world like Google, or shake up industries like Elon Musk. Incremental and localized innovation is hugely beneficial to the community. Every time a business introduces something as simple as SMS notifications to its clients, or a new method copied from overseas, life becomes a little more convenient, products and services a little better or cheaper, and the business itself a little stronger.

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Crucial Website Elements

Word of mouth referrals, repeat business and network marketing are great methods to generate business but sometimes this is simply not enough if you wish to grow and expand your company. The steady flow of online enquiries is critical to the survival and sustainability of modern businesses and a great website can help close the gap between survival and expansion.

Most business owners already have an existing website. The question you need to ask yourself is if your business is generating enough sale enquires for you to reach your business goals and if you are using your website to its full potential.

What elements does your website require to be a productive tool for your business? It can be great looking, easy to use, informative or it can be a combination of these elements. The most important feature of a great website is the ability to acquire sales leads for your company and help generate clients and revenue.
In the year 2010 there was a record high of 2 billion people using the internet regularly and just over 200 million websites on the internet. Today there are close to 3 billion internet users and almost 1 billion website on the internet. There is literally one website for every 3 internet users!

This rise in new websites is great news for information sharing and technological advancement however; this is bad news for business since there are more and more online competitors every day.

Below are five steps to set your company’s website apart from the competition.

1st, have a look at your site’s graphic “look and feel” and the first impression you get when you open the website. This will be the first impression your potential client will receive when they find your website. It needs to be clean, colourful and easy to grasp what your company is about and what you offer. If the site is looking dull and boring or cluttered and disorganized, then people will simply move on to the next site. It is always a good idea to have a look at your competitor’s websites to stay ahead of the trend.

2nd, your website needs a good flow of information to guide users from the introduction to more detailed information about your product or service and finally to contact you for a quote. This can all be achieved on the home or landing page to make it easy for your online visitor to make an informed decision without having to click through multiple links.

3rd, you need to establish your company’s credibility. When you promote products or services online, you need to convince your online visitor that your company is reputable and that you offer a quality product or service. There are several methods you can use to display credibility on your website.

Firstly, you need to make it easy for people to contact you. Internet users are suspicious of companies who do not show a phone number or physical address.
Next you need some credentials like a list of past projects or accomplishments and make sure your potential client understands how your experience or accomplishments will benefit them.
Last but not least, you need to show some testimonials to reassure your online visitors that people are happy with your products or services and enjoyed working with you.

4th, finally and the most important aspect of all is online marketing. Once you have this great looking and functional site that converts visitors into clients, you need to make sure people can find you when they search for products or services you provide. 42% of search engine queries are people looking for local business services. Google SEO and Google AdWords Marketing is currently the most popular and affordable way to get listed on search engines and generate online traffic.

If you need help converting a basic website into a sales lead generator or if you would like to improve your current online conversions, please give us a call for more information.

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How to Respond to Bad Reviews to Build Customer Loyalty

While it is always important to reach out to and attract new customers / clients, it is likewise imperative that you work to maintain your existing customers / clients. Customer loyalty is essential to any successful business enterprise, even more so when you are first starting out with your business.

All it takes is one customer who is unsatisfied with your business or product to scare away a dozen others.

In this social media age, bad reviews can quickly and easily reach hundreds if not thousands of prospective customers. As review sites such as Hallo Peter and Tripadvisor have become increasingly popular and powerful, it has become even more important to make certain that you respond appropriately to bad customer reviews. While you cannot always prevent bad reviews, if you respond correctly, you can help to mitigate their damage and even convert a customer with a bad experience into a loyal customer.

Be proactive

Preventive action is always best in order to ensure bad reviews do not happen in the first place. But the truth is that you cannot always please everyone and bad reviews are inevitable. You must accept this and be prepared to take action when they do occur. The worst thing you can do is ignore a bad review and hope that it goes away. Although this strategy might work some of the time, there can be potential fallout.

For instance, you never know how many people who could have been customers / clients will see that review and never even contact you based on what they read. Furthermore, some unsatisfied customers / clients simply will not go quietly into the night. If you fail to respond and your unsatisfied customer / client does not receive acknowledgement, he or she may well decide to turn up the heat. In that case, what started out as a bad situation can quickly turn into a nightmare.

Begin by making sure you have a system in place to track when you have received a bad review. Ignorance is not an excuse for failing to respond to a bad review. There are services and applications available that can be used for notifying you when you receive reviews on the most popular sites. Among those services are Google Alerts.

Appropriate responses to negative reviews

When you do receive a bad review, it is important that you do not respond emotionally. It is only natural to feel offended and even defensive, but do not let that come across in your response. Regardless of your customer’s complaint, even if you think it is unfounded, recognize that that what matters is that in your customer’s perception, the complaint is extremely well founded.

The key here is to respond promptly to any complaint and be sincere in your response. In many instances, you will find that this is all it takes to make the customer happy and retain him or her as a customer. Even when that is not the case, if other customers or prospects see that you are attempting to resolve the problem, you can forestall further damage.

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Boost Your Business in 2015

This is the year to take your business to the next level. Start that online shop, launch your new service or simply set a goal to reach more customers and increase profits. The basic necessity for business owners to improve their bottom line and gain some financial security is to increase the stream of new clients throughout the year.

We help business owners with every aspect of their marketing process and we provide intelligent business solutions to point your marketing efforts in the right direction. Every business is unique, but there are many cost effective methods you can use to increase sales leads this year without spending a fortune on marketing.

• Video Marketing
• E-mail Marketing
• Google AdWords
• Social Media Marketing
• Search Engine Optimisation

The main reason we promote internet marketing is because it is currently the only form of marketing where you can measure the exact amount of sales enquiries your budget has generated over a selected time period. No other marketing method can do this. You need to spend your money where it matters and the only way you will know if a marketing campaign is working is to look at the numbers.

Google Analytics will show you the amount of people that viewed your website and the amount of sales enquiries generated by those visitors. It can also show you how those visitors found your site and what pages they were looking at. This data will help you make informed decisions about future marketing campaigns and how to reach more customers.

There is one critically important step you need to take before considering any online marketing campaign. You need to make sure the website can convert visitors into clients. Are you proud of your current website? Does it have interactive elements that grab attention and guide visitors through the sales process? Is your site informative and easy to use?

You will do more harm than good if you spend money or time promoting a website if the site itself does not convert visitors into sales. Most of the time, redesigning your site will cost less than the original design and it is money well spent to have a beautiful website you can be proud of. These are some tried and tested methods you can use to generate more sales leads. Give us a call today and let us help you reach your business goals for 2015.

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Three Great Reasons to Redesign Your Website

The Internet is not a static environment. The online landscape is constantly evolving with new technology and new challenges. The biggest and most defining reason why everything is constantly changing is to give online users a better experience.

More and more commercial websites are designed with a clean and simplistic interface with easy and direct access to the content they wish to view.

Interactive elements are still important to make the user experience more enjoyable but it should not be distracting or lead people away from your site.

Reason 1: Is your website working for you?

This should be an easy question to answer.

1. Do you like your website’s “look and feel”?
2. Do you get regular online sale enquiries from your website?
3. Does the income generated by online sales justify your internet marketing expense?

If you answer no to any of these questions, then you should probably rethink if your website is up to date and easy accessible for people to use. Over the past year we have helped many companies with their online marketing problems. Most of them were simply throwing away their hard earned money on SEO and Google AdWords, trying to market a website that have little to no chance of converting visitors into sales.

It is pointless to spend money on internet marketing if your website does a poor job of turning online visitors into sales or sales leads. Trying to market an outdated or non-appealing website can do more harm to your business and brand than having no website at all.

Reason 2: Responsive design elements

Having a responsive website is simply no longer optional, it is a requirement. During 2014 the amount of online visitors we received on our own website has increased to 50% of our total visitors. For every 1000 online visitors we received, approximately 500 of them were using smartphones or tablets to view our website.

If your website is not responsive or mobile friendly, then your online visitors using these popular devices will have a hard time trying navigating your website or reading your content. Once someone becomes frustrated with your website, they will simply move on to the next site. When was the last time you opened your website on a mobile device to see what your website looks like?

Reason 3: Your brand isn’t visible on search engines

Do a quick test and type your company name in Google search. Hopefully, your company website is the #1 result. If it isn’t, you’ve got trouble. By default, Google will place your company website as the number one position if you Google your company name.

There are many reasons why your site is blacklisted on Google and some of the most popular problems are site security. Was your website recently hacked or is there a harmful script running in the site code? Many of the older CMS websites have easily exploitable security vulnerabilities and hackers will use these code flaws to harm people that view the site. It is very important to protect your brand and make sure Google does not blacklist your domain and destroy your online reputation.

In most cases it is much more affordable to redesign the site than it would be to try and fix the current design. Website code is not the only vulnerability that might cause your site to get infected. Hosting server also play a critical role in protecting websites from the most basic online attacks like brute force password hacks and denial of service attacks.

Even the most complex passwords can easily be hacked given enough time. Make sure your website hosting provider is using proper security measures to protect your online data.

If you have any questions about any of the points mentioned in this article, feel free to send us an e-mail or to give us a call. We are happy to assist.

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Why People Are Ignoring Your Emails

When you Google “business email mistakes” , you’ll find endless articles and resources. But they all say the same thing:

• Include a first name in the email
• Avoid using business jargon
• Don’t forget to include a greeting
• Don’t say “to whom it may concern”
• Make sure you change the subject line
• Spellcheck your work

And the list goes on. But all of these suggestions are common sense. If you’re a business professional today, what are the not-so-obvious mistakes that are preventing your emails from generating a response?

1) Your subject line focuses on the wrong goal

It’s no secret that an effective subject line is needed to ultimately get an email opened. But when writing these subject lines, think about your true end goal. The goal of any email you send should simply be about getting a response. It shouldn’t be about closing a deal, finalizing a partnership, or hiring a candidate. Until you can get a response on your email — until you can truly connect with your recipient — you’re nowhere closer to your goal.

Here are some sample subject lines we’ve seen work well:
• [First Name], quick question for you.
• [Mutual connection] recommended I get in touch.
• Ideas for [thing that’s important to them].
• Question about [recent trigger event].
• Question about [a goal they have].
• Thoughts about [title of their blog post].
• Have you considered (thought / recommendation)?

2) You’re sending your emails at the wrong time

Most business emails are sent during business hours. But recent data from the 2014 Email Open Rates Report shows something slightly surprising.

The gray line in the above chart shows the number of emails sent each day of the week. This line illustrates that most emails were sent on Monday, with over 1,000,000 sent that day. The least amount of emails were sent on Saturday and Sunday, of course, with under 200,000 sent on each of those days. But the worst days for open rates are Monday and Tuesday. However, the open rate gradually increases over the course of the week and then spikes on Saturday and Sunday.

Now, we’re not saying that you should send all your emails on the weekend. But there should be some balance. If you’re looking to really capture the attention of someone important that isn’t getting back to you, try a Sunday night email.

3) You’re using a generic sender address

While many one-to-one emails come from an individual account, you may be using an email service provider to send emails to a larger database. For example, you may be contacting many individuals about a new offer, or perhaps you need to send a new feature update. Whatever the case, the name you include in the “From” field of your email can have a huge impact on your overall open rates.

There’s been a number of studies that show sending emails from an actual person increases both the open and click-through rates. And it makes sense, recipients feel a more personal connection to your email when they receive it from you than they do from Company X; or worse, some version of “donotreply”

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How to Generate Sales Leads

Sales leads are the bread and butter for most businesses and it is crucial to the survival of a business because they have the ability to convert into sales, and sales means money. Without money there is no cash flow and eventually, no more business.

There are two primary forms of marketing people use to generate new sales leads:

Outbound Marketing is the traditional way of getting new business by placing adverts in print media and radio and hoping that someone who needs your product or service will see or hear the advert and reply to it.

Inbound Marketing is the modern way to market your business by being “easy to find” when someone is looking for a business. A great example of inbound marketing is Google SEO or Google AdWords, simply because most people use Google to “search” for products and services.

Both marketing methods are effective, but outbound marketing is always more expensive and there is no way you can track the results to see if the advert is generating any sales leads.

The most effective sales leads are inbound enquiries simply because these people are already interested in your products or services and they are currently searching for a company that provides it.

Below is a short list of some affordable tips and tricks you can use to generate new sales leads for your company.

Step 1. Have a great looking and user friendly website.
It is rather pointless to have a fancy marketing campaign and to go through all the trouble of getting many people to view your company website if the website and the content do not convince them to become a client. Creatively designed websites have higher visitor conversion rates and much lower bounce rates than plain static websites.

Step 2. Be easy to find.
This is the most important step of all and it goes hand in hand with your website. Having a great looking website and no online visitors is just as bad as not having a website at all. There are many ways to get people to find your site and to boost your online traffic:

Google Search Engine Optimisation or better known as SEO Marketing.
This is the process of tweaking the text and website code to convince Google that your website is the most relevant for the specific search word.

Google AdWords Marketing.
Using Google AdWords is almost like a shortcut to SEO marketing. This will instantly place your website link on the first page of the search results without the waiting period, but you have to pay for every click to your website.

Step 3. Create an irresistible offer.
Now that you have a great looking website and people can easily find your business on the internet, you need an irresistible offer on the landing page of your website to convince your prospective online visitor to order their product or service from your company and close the deal.
There are a few ways you can make your offer irresistible. Limited availability is great tool you can use to create urgency because it creates a psychological fear of shortage.

Limited Time Offers
This is the most popular method to use scarcity. Almost every commercial advert is a limited time deal for example, “Get 40% discount if you apply within the next 3 days” is almost guaranteed to get someone to respond to the offer.

Limited Quantity Offers
When a product is in limited supply, it suddenly becomes more unique or exclusive and people also fear that they will never own it if they do not respond now. Limited quantity offers have outperformed limited-time offers because limited time offers might not end today and they have more time to think about the decision where limited quantity might be sold out within the next few minutes.

Combine Limited Time and Limited Quantity
A great example of a company that implements both tactics is Groupon and that is one of the reasons for their continued success. All Groupon deals offer a discounted product or service of limited quantity and it is only available for a short period of time.

Step 4. Friendly and convenient submission forms
Once you convince an online visitor to become a client, don’t make it hard for them to contact you. The most important benefits of having a simple and user friendly online contact form is the ability to capture your visitor’s contact data and being able to impress them by calling them back or by creating a personalised e-mail reply.

Step 5. Testing
This is a very important step in perfecting your sales lead generation process and getting the most out of the money you are spending on Google SEO and Google AdWords. Try to create a few different adverts and place them on separate landing pages in order to compare which one performs the best so you know where to focus your budget and get the most sales leads.


There is a learning curve for everything you do and you have to work at perfecting it. These are guidelines we use for our own company and this has worked well for us to generate new sales leads and clients.

Don’t be afraid to give us a call and ask our help in getting your own sales lead process started. We would be happy to help any way we can.

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Top 5 Reasons for Website Security

The consequences of having an unsecured website can be endless but the most common online attacks will replace your home page with a message from a hacker telling you the website is unsecured. This is not only embarrassing but it has a wide range of consequences.

To prevent disaster from striking, here is why website security is a must in today’s world.

Listed below are a few reasons why you should invest in a secure online hosting provider and good website security measures.

 1: Avoid losing money

This is the worst thing that can happen and it should be your primary motivator. Website security problems can be endless, especially if you have a large website with many pages and sometimes you will need a complete redesign of the current site to make sure all the infected scripts and pages are cleaned. Most businesses that run online shops or any other services accept payments online cannot afford the risks involved in a security breach.

2: Protect your online reputation

It takes a long time to build a good reputation for any online business and that can easily be destroyed if your site gets hacked and defaced. The other critical problem with a hacked website is that Google will remove you from their database and that could destroy months of keyword and Google SEO marketing efforts. Google will also show a warning when someone tries to visit your website and most people will be skeptical of visiting the site in the future.

3: Secure your critical data

Many websites that offer subscription based services store critical data about their users online. If your website does the same, imagine your entire client information database going missing if the hacker deletes the entire website. You might even lose your billing data and as a result, you will not be able to invoice your customers. Almost no one will sign back up and give their billing back information to you.

4: Make sure your clients trust your website

When it comes to business, trust is one of the most important factors when making a trade. Without trust, no one will actually give you any money. Once your site is hacked, the attacker could steal your client’s private information and spread it all over the internet and those people will most likely never do business with your company again.

5: Your hosting provider may block your account

Many hackers plant malicious viruses and e-mail spamming code into your site once the website is hacked. This will not only cause problems for you, but also for anyone else on the same hosting server as your site. Internet monitoring websites like SPAM-COP will blacklist your server’s IP address and block anyone trying to send mail from that server. The only way a hosting company can resolve the issue quickly is by suspending your account to help all the other accounts get back to normal. During the suspension period you will not be able to send or receive any e-mails or access your website.

Webnova’s security recommendations:

Brute Force Protection

Most websites get infected when hackers get access to their FTP information. This can easily be stopped by installing a firewall and adding brute force protection on the hosting server. If a hacker enters the username or password incorrectly a few times, the server firewall automatically will block all future access from that IP address and that will make your site almost 100% secure.

Use Strong Passwords

Passwords are only effective if they are difficult to break. For example, a password like “secret” is extremely easy to guess and it is one of the most used passwords in the world, however changing it to “$ecRe7” will make your password nearly impossible to guess.

Country Blocking

Many countries like Russia and China are known to cause trouble online. If a hosting provider’s clients do not conduct business with people in Russia or China, then it is highly recommended to block all access from those countries to protect local websites and make the server more secure.

For more information about website and server security, please contact the Webnova team.

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