Category: Business Articles

50 Little Things to Double Check Before Your Website Launch

Launching a new website can be very stressful, not only to get everything in order but also the anticipation of your audience’s response towards your new design. There are so many things that are easily overlooked like a broken link or a misspelled word.

Instead of worrying about the “what ifs”, wouldn’t it be much easier to have a comprehensive website checklist to run down before every site launch?

Well, you’re in luck because we’ve put together the following list of 50 things to check before launching a website. We’ve grouped items into six categories: page content, design, functionality, SEO, analytics and security.

Remember that these are just a few guidelines to help you and may differ from business to business.


Page Content

Take some time to carefully review all of the content on your website. That means page content, but don’t forget about your premium content. From data-driven content and downloadable documents to rich media such as videos and images. Make sure everything is in place, working properly, and looking beautiful.

So our suggestion is to check the following items once — and then check them again. You really don’t want to miss a single typo or grammatical error.

  1. Web copywriting has been proofread. Spelling and grammar are correct.
  2. Paragraphs, headers, lists, and other formatting are correct.
  3. Copyright date (perhaps in the footer) includes the current year.
  4. Company contact details are accurate throughout the website.
  5. Generic content, such as lorem ipsum, has been properly removed and replaced.
  6. Images are in the correct places, formatted and working on all devices.
  7. Videos are in the correct places, formatted and working on all devices.
  8. Audio files are in the correct places, formatted and working on all devices.
  9. All premium content, such as case studies, ebooks, and whitepapers, have been proofread. Spelling and grammar are correct.
  10. All premium content, such as case studies, ebooks, and whitepapers, are stored in their proper libraries/databases and work properly.
  11. Rights to images, fonts, and other content have been properly licensed and/or cited.

Design

Take the necessary steps to ensure that the site design is pixel perfect. If you have a responsive website (and you definitely should), you need to check the design across all devices. Your site should be looking good not just on an office desktop, but also on laptops, tablets, and mobile phones.

  1. Website pages are compatible across browsers (IE 9 and 10, Firefox and Chrome).
  2. Website pages are compatible across devices (Android, iPhone, tablets).
  3. CSS/HTML is properly validated.
  4. Scripts are optimized across web pages.
  5. Images are optimized across web pages.
  6. CSS is optimized across web pages.

Functionality

Take some time to test and validate all of the different features on your website. Online contact forms, social sharing and any other technology should work flawlessly across your website.

  1. Forms are submitting data properly.
  2. Thank-you message or page displays after form is submitted.
  3. Form data is being emailed to a recipient and/or correct email address
  4. Auto-responders are working properly (if applicable).
  5. Internal links across web pages are working properly.
  6. External links across web pages are working properly, and open in a new tab.
  7. Social media share icons are working properly.
  8. Feeds are working properly (news, social media).
  9. Company logo is linked to the homepage.
  10. Load time for site pages is optimized. ( i.e. png images converted to jpg images for optimal loading time)
  11. 404 Redirect pages are in place (page-not-found.php).
  12. Integrations with third-party tools, such as your CRM, E-Commerce software, and/or marketing platform, are running smoothly.

SEO (Only relevant for our current SEO clients)

Take some time to ensure that your website has been given a solid foundation for SEO success. From site architecture and content hierarchy to metadata and XML sitemaps, do not leave any stone unturned. Your SEO consultant will do all of this for you.

  1. Pages have unique page titles (fewer than 70 characters, includes keywords).
  2. Pages have unique meta descriptions (fewer than 156 characters, includes keywords).
  3. Pages have keywords (fewer than 10, all words appear in page copy).
  4. Metadata is properly in place for any content in an RSS feed.
  5. Metadata is properly in place for any social media sharing content.
  6. Spelling and grammar are correct in all metadata.
  7. Alt tags have been added to every image.
  8. A dynamic XML sitemap has been created.
  9. The XML sitemap has been submitted to search engines.
  10. Page URLs consistently reflect site information architecture.
  11. 301 redirects are in place for all old URLs (redirecting old to new pages).
  12. rel=”nofollow” tags are in place on applicable links and pages.

Analytics (Only relevant for our current SEO clients)

Make sure your website is set up to capture web data and analytics. This valuable information will allow you to continually improve your website going forward, so you don’t want to forget this stuff. Your SEO consultant will do all of this for you.

  1. Your website analytics codes have been inserted on website.
  2. Relevant IP addresses have been excluded from analytics tracking.
  3. Funnels and goals have been properly created in your analytics software (if applicable).
  4. Google Webmaster and Google Analytics accounts have been properly synced.
  5. Google AdWords and Google Analytics accounts have been properly synced (if applicable).

Security

You can prevent loss of data and protect against malware and other damages by properly setting up site security and regular backups.

  1. 24/7 monitoring scripts are installed.
  2. A copy of the final website has been made for backup purposes.
  3. Passwords and other website credentials are stored in a secure database.

Launching a new website can be a tedious task, but you can alleviate some of the stress by using this website launch checklist.


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Whom Your Content Is Attracting?

You’re on the content marketing bandwagon, RIGHT? Good for you if you are. You definitely made the right decision!

You’re probably trying to produce the best content possible as consistently as possible. However, you might not be getting the results you wish from your efforts.

Creating great content on a consistent basis isn’t easy, especially if you don’t have a dedicated team for it. You’re surely seeing that your traffic is increasing, but what traffic is good for if we can’t convert it into paying customers?

One of the major problems small business owners face today is the inability to convert traffic into customers or clients.

They might think that there is something wrong with their sales funnel, and that might be true in many cases. However, in many other cases, the problem isn’t in their funnel, it’s in the type of people they’re attracting.


So Whom Your Content Is Attracting?

While creating content consistently is guaranteed to get you traffic, that doesn’t mean that the traffic will flood your pocket with cash.

All the traffic in the world won’t make a difference in your business if it’s not targeted traffic. I’m sure you heard of websites that get thousands of web visitors every day, yet they produce very little income.

To explain this further, let’s go through my all-time favorite analogy of fishing!

Creating content blindly is like going to a lake full of different kinds of fish and expect to catch a specific fish without doing research about baits, lines, rods…etc.

Your bait might attract a different kind of fish that might be inedible (a customer who’s not a good fit for you). This means that you’ve wasted your time, effort and money to attract a visitor who’s not a good fit for your business or who will never buy anything from you.

You might think that once you have a good bait, you’re good to go, but what if you want to attract a bigger fish (a big client) and your rod or line couldn’t handle the weight? In this case, the mediums supporting your content (branding, social media, communication…etc) should be able to sustain those types of clients. If a client likes your content, but gets disappointed in your communication with them over email or phone, then they’ll leave despite how awesome your content is!

Long story short, you need to know your ideal customer like you know the back of your hand. The better you know them, the more focused your approach will be, the better and more customers you’ll get and the lesser resources you’re going to spend!

Do you want to throw your line and wait for it to attract your favorite fish?

I doubt that!

You Can’t Work With Everyone!

I perfectly get it when I hear people say that they want to target everyone. I also understand that it doesn’t come from a “Greed” standpoint as much as it comes from fear/lack of understanding. When I’m talking to small business owners about how narrow they should go, they freak out because they want to go broad and target everyone to make a nice income. What they don’t realize is that their branding/messaging/targeting will be all over the place, and they will end up with no clients or customers.

Sure big companies like Coca-Cola can get away with it because they have massive resources to do so, but what about your small business which is probably just breaking even.

A few centuries back, someone could master a given science easily. Now you’ll be lucky if you master a fraction of that science. Researchers spend their entire lives studying one insect or even one microorganism.

What Is The Solution?

I believe the best way to go about this is to use what I call “Purpose Oriented Targeting”!

What that means is that you should imagine who exactly you want to work with, and then use content that solves their problems.

Let’s say that you do consulting. The way to go is to figure out how much you want to charge for an hour of consulting.

Then you should target businesses that can afford your rate. You can figure out that by looking at the size of their team, their expansion rate, whether they’re raising funds, whether they’re doing any acquisitions, how much is their revenue…etc.

The previous example was about creating your target company profile. You should create the buyer personas you want to target. The great thing about “Purpose Oriented Targeting” is that you get to work only with people you like and that will save you tons of resources, not to mention your sanity.

What If I Don’t Know Whom I Should Be Working With

If you’re new at what you’re doing and you don’t know who you should be working with, then you just get something out and then filter who exactly you like to work with.

If you’re in the B2B space and found that working with Tech Start-ups is what makes you get up in the morning, then create specific content to help those start-ups acquire more customers…etc.

The Key Takeaway

The reason I’m bringing this to your attention is that I really know how life-consuming trying to work with everyone could be. One simple example is that you’ll be getting tons of emails and comments with questions you should answer, while no one of them will convert into a customer. A small-business’s time should be spent wisely, and spending it doing activities that won’t contribute to your business’s bottom-line isn’t going to get you anywhere beyond disappointment.

So, do you really know whom your content is attracting?

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What is SEO and how can it benefit MY business?

SEO stands for Search Engine Optimization. This is where an SEO company comes into play to help your website rank better on Google and if someone is looking for a service you provide, your website will be on the list of search results. An SEO company makes your website search engine friendly so that you get higher rankings when a search engine looks for results and this will result in your website pages being presented to consumers.

Why do you need it?

Search engine optimization (SEO) refers to techniques that help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service via search engines. So, why is it important for your business‟ website to be listed on search engines?

On Google alone, there are over 694,000 searches conducted every second. Think about that. Every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for someone to visit your website, read your content, and potentially buy your product or service.

Practicing SEO basics, as well as more advanced techniques after those, can drastically improve your website’s ability to rank in the search engines and get found by your potential customers.


What it takes to Rank

It is not difficult to get your website to index and even rank on the search engines. However, getting your website to rank for specific keywords can be tricky. There are essentially 3 elements that a search engine considers when determining where to list a website on the SERP: rank, authority, and relevance.

Rank

Rank is the position that your website physically falls in on the SERP when a specific search query is entered. If you are the first website in the organic section of the SERP (don’t be confused by the paid ads at the very top), then your rank is 1. If your website is in the second position, your rank is 2, and so on. As discussed previously in How Search Engines Work, your rank is an indicator of how relevant and authoritative your website is in the eyes of the search engine, as it relates to the search query entered.

Tracking how your website ranks for a specific keyword over time is a good way to determine if your SEO techniques are having an impact. However, since there are so many other factors beyond your control when it comes to ranking, do not obsess over it. If your website jumps 1-5 spots from time to time, that’s to be expected. It’s when you jump 10, 20, 30 spots up in the rankings that it makes sense to pat yourself on the back.

Authority

Search engines determine how authoritative and credible a website’s content is by calculating how many inbound links (links from other websites) it has. However, the number of inbound links does not necessarily correlate with higher rankings. The search engines also look at how authoritative the websites that link to you are, what anchor text is used to link to your website, and other factors such as the age of your domain.

You can track over time how authoritative your website is by monitoring a few different metrics. There are a variety of tools to help you keep track that will show you how many domains are linking to your website, and also provide your website’s Moz rank. MozRank is SEOmoz’s general, logarithmically scaled 10-point measure of global link authority or popularity. It is very similar in purpose to the measures of link importance used by the search engines (e.g., Google’s PageRank).

Relevance

Relevance is a one of the most critical factors of SEO. The search engines are not only looking to see that you are using certain keywords, but they are also looking for clues to determine how relevant your content is to a specific search query. Besides actual text on your webpages, the search engines will review your website’s structure, use of keywords in your URLs, page formatting (such as bolded text), and what keywords are in the headline of the webpage versus those in the body text. While there is no way to track how relevant your website is, there are some SEO basics you can practice to cover your bases and make sure you are giving the search engines every possible opportunity to consider your website.

Summary

Search engines are extremely complex. Bottom line: the search engines are trying to think like human beings. It is very easy to get caught up in modifying your website’s content just so you rank on the search engines. When in doubt, always err on the side of providing relevant and coherent content that your website’s audience (your prospects) can digest. If you find yourself doing something solely for the search engines, you should take a moment to ask yourself why.

This is why long-tail keywords are so effective. They target people who are looking to perform a specific action, like buy something, or looking for a specific piece of information, like a how-to or a service that can solve their problem. By choosing to optimize with long-tail keywords, you will find it easier to rank on the search engines, drive qualified traffic, and turn that traffic into leads and customers. That is why Content is King. The more content you have on your website will ensure better search results and therefore more customers… And that is the goal of any website.

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Website Statistics

Google Analytics – The ultimate free online tool you cannot live without!

Google Analytics is a free tool created by Google that generates very detailed statistics about a website’s performance, online visitors, visitor languages and geographical locations. It can even measure your online sales and client lead conversions.

This tool is perfect for business owners to get a clear view of their website’s performance and it is also a great tool for internet marketers and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service in the world.

Google Analytics also has an ability to give you a Real-Time “view” to monitor visitors and activity as it happens on your website. The generated activity reports are constantly updated and it is available seconds after it occurs on your site. With Google Analytics Real-Time view you can see:

  • How many people are on your site right now
  • Their geographic locations
  • The traffic sources that referred them
  • Which pages they’re viewing

With this advance Real-Time tool, you can immediately monitor the effects of new marketing campaigns and website content changes have on your traffic.


Conversions

The Conversions report shows you how many people entered their information into the online contact form or purchased a product from your website. This can help you determine if your current method of marketing is working or not. The Google Analytics also has an ability to calculate rates and the monetary value of conversions that occurred on the website.

With so many marketing channels and programs, understanding their effect on your goals lets you make informed decisions about your social strategy.

  • See the impact of social on your goals in simple, ready-to-use reports
  • Learn what content drives conversions with social audiences
  • Show results reports to key stakeholders to articulate the value of social

Geographical Locations

Viewing statistics by location lets you understand the current origins of mobile traffic, as well as make predictions about where traffic will increase. You can also create segments for different devices or operating systems, so you can compare, for example, visits and revenue from Galaxies and iPads, or Android and iPhone devices. If your business revolves around products like mobile applications, you can see which operating systems are most prevalent in your traffic, and design to that market.


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Website Design for the Legal Industry

In recent years, the internet has become the most important marketing tool available and the companies without a professional website and a strong Google presence will not be able to benefit from the endless possibilities internet marketing offers. If your firm lacks an online presence, you’re putting an extra step between you and increased revenue.

Unfortunately, while building a professional website has brought instant success for some companies, it also has the potential to be an absolute disaster for others. Poorly designed websites is often the primary reason for online marketing failure because it fails to engage the user.

Old, outdated designs or poorly constructed websites will hurt your business and your reputation, if you do not even have a professional website, how can you deliver a professional service?


We create designs that both impress and boost client inquiries, while working within various budgets. We also offer website hosting and free website updates so you can focus on running your practice and leave the online management to us without getting large monthly invoice.

We specialize in Website Design, SEO and Internet Marketing for professional industries and our entire team understands the unique needs of the legal community online because the legal industry is more competitive than ever. An effective website and a strong online presence you survive.

Our team of designers, creative writers and internet marketing specialists will work with you to develop a cohesive plan that will enhance your reputation and generate positive word of mouth about your legal services. We provide our clients with individualized attention to guide you through the marketing plan, building a foundation of promotional tools that will be an asset to your business.

Our designs are 100% responsive and it will look professional on any mobile device. Developing a mobile website for your law firm is more than just keeping up with your competitors. It’s also about ease of use for your clients.

With the rate of Internet use in South Africa astonishingly high and increasing monthly, it’s safe to suggest that almost most of your new clients have visited your website or at least tried to. It is even more likely that your prospective clients and students will use your site to either form an opinion or validate their assumptions about your firm.

If you want to grow your legal practice with more qualified prospects and project a polished image to both your current and prospective clients with a positive return on investment, then contact us today to learn more about our legal industry website design services.

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Using Twitter For Your Business

Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too. Attracting followers is important because they will serve as your network who will view your tweets. Think of your total number of followers (AKA your following) as your Twitter reach.

You can use Twitter to

  • Generate sales leads for your business
  • Interact with your customer base

  • Drive web traffic by promoting other content you’ve created, including seminars, webinars, blog posts or podcasts
  • Develop and promote your brand
  • Help individual employees act as liaisons to the public
  • Track what people are saying about your company and brand
  • Develop direct relationships with bloggers and journalists for potential PR placement
  • Create buzz around upcoming events

Types of Tweets to Get You Started

  1. An Observation: Tweet about something happening around the office including photos to bring those scenes to life.
  2. Events You’re Attending: Share a link to the next conference or webinar you are hosting or plan to attend, and why you’re excited about it.
  3. Your Content: Post a link to your company’s most recent blog article or an offer you think is particularly helpful, with a headline or description to encourage readers to click through.
  4. Someone Else’s Content: Post a link to someone else’s blog article as a helpful resource, with a compliment for their good work.
  5. Chat With Someone: Direct tweets to other Twitter users using an @ sign.
  6. Retweet Great Content: Quickly share other people’s tweets with your followers, like forwarding an email, by clicking the re-tweet button.

How to Grow Your Following

Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too.

Attracting followers is important because they will serve as your network who will view your tweets. Think of your total number of followers (AKA your following) as your Twitter reach.


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The SEO Marketing rules have changed

Internet Marketing is undoubtedly the most popular and most affordable way to present your products or services to your target market, and with print media marketing going extinct, it will soon be the only way to advertise your company.

Why not start perfecting your online presence now, before everyone else wakes up?

For us to say that Google SEO marketing has “changed” in the past few years would be a massive understatement to say the least. Things that used to be important for marketing your website and getting a high Google rank are now hardly relevant. Everything has changed.


Most of the changes are long overdue and having a strong Google ranking is now more about high quality content on your website, content that is relative for the keyword you are trying to market. See the following article for 5 of the most important changes to SEO marketing in 2013 so far:

  1. Successful SEO Marketing is no longer all about rank… Google’s search results are being appended with rich text snippets to show users some of the actual content they will find on the website preview. Analytics results show that listings below the top three results are starting to get much higher click-through rates because the content is more relevant to what people are searching for.
  2. SEO marking is no longer something you can simply hand off to the IT department. Yes, it does require many technical skills like configuring scripts, making sure robots can access the site and setting up analytical data, however it also requires creative writing and website design skills, experience with SEO marking along with a solid understanding of current online marketing trends.
  3. Keywords no longer need to be an exact match or repeated constantly throughout a website page, especially on a page title. The page title should be written in a way that makes the most sense and is grammatically correct. Try to write a headline somewhere between 4 and 8 words that clearly explains what the content on the page is about. Remember that this rule applies to headlines and website page content.
  4. One mistake business owners make trying to get good rankings on Google is to overpopulate the home page with text content and repeating keywords. Your home page is the first page people will see when they open your site, so make sure there is enough text to tell your audience what the site is about in small bid sizes. If there is too much text content on a page, most people will not even read the first line.
  5. Many people are under the impression that the more website pages you have, the better for your Google ranking. This is only partially true… content does help your ranking, only if it is high quality content and it is relative to the keywords you are trying to market. Your aim should be to publish content that is most relevant and it needs to be well written. Content pages with spelling and grammar mistakes will do more harm than good.

Now you know some of the common SEO mistakes and what you can do to fix it. What are you doing to get more traffic to your website and improving the amount of sales leads the website generates? Are you making your SEO efforts worse? Do you even have a proper SEO strategy to generate more organic traffic?

One thing is sure, your online traffic will depend on the experience a person will have when visiting the website. Make sure the site is user-friendly, informative, colorful, and that the design look & feel leaves a lasting positive impression.


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Six Ways to Promote Your Business

Getting your business or product noticed, is becoming more and more difficult these days, even when you think you know something about public relations and marketing. It just seems a bit advanced in today’s fast growing technological world to put yourself out there.

But one thing you should know: If you don’t market yourself, nobody else will.

When we started our Company in 2010, we created a list of methods on how we can promote our business using a minimum budget or even for free where possible, but first you need to make sure of the following to avoid wasting time and money.

First: Identify your audience…

It may seem like a no-brainer, but so many businesses fail to identify just who to talk to and how they need to approach their target market. Once you know “who” your clients are and the target category they fall in, then you can go about “how” to reach them by developing marketing and advertising material specifically for that audience.


It is pointless to spend money on a marketing campaign to draw people that do not even use your products or services.

Second: Get your website ready!

Make sure your website is updated and that it has an easy flow of information before you start generating online visitors through your marketing efforts. You also need a clean and easy to use landing page with all the necessary contact info.

In today’s digital world where Google is on the front page of your smartphone, you simply cannot afford to lose clients because your website is outdated or badly designed. People judge your business based on the look and feel of your website. If the website is not user friendly and looks like an amateur design, how can you expect people to think you are a professional company?

Having a professional website is very affordable and we even help startup companies that do not have much cash flow with monthly repayments. There really is no excuse for not having clean and mobile friendly design.

Shoestring Budget Marketing

Here are a few tips and methods we use that can help you advertise your business without breaking the bank.

Your website!

Most readers will already have a website because not having one is the same as not having a phone number or e-mail address. However simply having a website is pointless if you do not make full use of the endless potential. We see lots of websites that were built years ago and haven’t been touched since.

Your website can be a powerful marketing tool if used correctly. We have helped several companies to develop a strategy where they cancelled all their print media expenses like newspaper adverts and yellow pages to only use online marketing. This not only saves them thousands every month, but also helps them expand into new market areas.
The best part of online marketing is that everything is measurable so you can see exactly what you are spending and what the return on investment is with detailed sales and visitor reporting from Google Analytics.

Social Media

During marketing consultations we have often heard people ask us: “Who has time to spend on Twitter and Facebook?” This can no longer be an excuse for business owners to neglect a critical marketing channel. You do not need much time, 15 to 30 minutes a day will do to keep in touch with clients that use social media and to post something new about your business.

Another question people always ask us is: “What do I talk about?” You do not need to start a viral conversation, simply post about a new page on the website, a new project you are working or even something going on in your industry like new laws or regulations. All you need is a presence and from there it will grow into a powerful online marketing tool. Once you have started building a group of friends and followers you can even use it to gather information to help you build or improve your company like running polls on exiting services or ask for customer feedback to improve service levels.

Free Directory Listings

Google + is not only a great social media tool but also a link to your Google Local Business listing. These listings are powerful and in most cases they rank very high in the generic Google Search results. Best of all… it is free!

Try it for yourself for example by searching for Plumbers in Brackenfell and then click on Maps at the top to see the local plumbing businesses in your area and where they are located. This is a necessity for every business that wanted to attract local clients, no matter the size company. Be sure to claim your business listing as soon as possible.
There are also a ton of others, the more links you have pointing to your website the better. Several of our clients have also found Gumtree and OLX to work very well for their businesses.

Become an Expert in your Industry

Create a space where people can ask questions on your website and then answer them to the best of your abilities on the site. This will also create some extra content on the website to help with Google SEO marketing. Start a blog and talk about what you know, what you are learning along the way, challenges and successes. You can also repost articles from other people (make sure to give proper credit) or comment on them.

Get involved in your community

Look for groups and associations that align with your priorities and business interest. There are many business groups in South Africa that help you expand your local client base and also open new doors for your company.

Have a look at the following links if you wish to become more involved in your local business community:

Volunteering is also great way to network as well. You can give back to the community by offering your services for free to someone in need or by creating an outreach program in your company. Even the smallest offering can make a world of difference.

Consistently Brand Your Business

Branding is not only logos and business cards; it is what your company stands for and what you believe in. It is the way you interact with clients and resolve problems. Make sure your company leaves a good impression with your clients when they leave to ensure they keep coming back for more. At the end of the day, the very best form of marketing is word of mouth and that can only be achieved by delivering great service to your clients.


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Online Marketing in South Africa

Our most recent industry reports show an extraordinary increase in the amount of people that use online media and advertising platforms.

Online marketing is also far more popular in developed countries than alternative marketing methods like newspapers adverts, printed media and business directories, yet here is South Africa it is very hard to convince business owners to invest in online marketing methods because they are still spending a fortune on old marketing platforms.

What many business owners fail to realize is that print advertising is dying quickly and when it is completely gone, they will have to start building their online presence. By that time, most of their completion is already standing strong with online marketing platforms.

Are you stuck with traditional methods and cannot move forward?

The problem online marketing companies in South Africa face is that very few business owners are taking online marketing serious and they prefer to stick with the old traditional marketing methods that worked well in the past. I understand that it’s hard to move away from a marketing platform that was the industry standard for so many years, but honestly, who does not use Google or another search engine to find services in their local area?

Most of the middle and high income population is using smartphones, and Google Search is right there on the home screen. There are some statistics below that show us how popular the internet has become over the past few years.

The most important question is: “What will happen to businesses when printed media like the newspaper adverts and the Yellow Pages is finally completely phased out?” They would have to start marketing their services online and by then, all their competitors will have a strong head start.

Tried to do it yourself?

When I mention Google AdWords to my clients during a marketing meeting, I have noticed many of them have an immediate negative reaction. This is mostly because they tried once or twice doing it themselves and it did not work nearly as well as expected.

There is nothing wrong with trying to do something yourself first, but it might be a good idea to get some advice from a professional (with experience) before you pay your prepaid budget to Google. Inexperienced marketers do not understand the importance of “keyword” and “key phrase” selection and end up spending a fortune on keywords that have zero to very little conversions.

Success is possible with time and patience.

There are business owners that accept internet marketing as the way forward and many of them are reaping the rewards. We do SEO and Google AdWords marketing for several companies and it is rewarding to see the success rate and the amount of conversions our clients are getting.

We have been involved in online marketing for many years and in our own personal experience we have found that many of our clients expect immediate results where it comes to SEO marketing. Google SEO marketing is a 6 month process and you cannot jump to the top of the list overnight.

Conclusion…

Get started with building your online presence as soon as possible and get a foothold on the online marketing platforms. It is much more affordable than print media and it has the widest exposure than any other form of marketing.

Here are some statistics for 2013

According to Wits Journalism, more than 12 million people used the internet regularly in 2013 and figure will double by 2016.

The combined readership figures of top newspapers such as Daily Sun, The Star, City Press, Beeld, Cape Argus, Mail and Guardian, Daily Sun and The New Age in South Africa is far less than the combined unique users of top sites such as News24.

Help us to make 2014 a great year for starting, improving and expanding your online marketing presence.

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New Internet Marketing Trends

Internet Marketing is undoubtedly the most popular and most affordable way to present your products or services to your target market, and with print media marketing going extinct, it will soon be the only way to advertise your company. Why not start perfecting your online presence now before everyone else wakes up?

For us to say that Google SEO marketing has “changed” in the past few years would be a massive understatement to say the least. Things that used to be important for marketing your website and getting a high Google rank are now hardly relevant. Everything has changed.


Most of the changes are long overdue and having a strong Google ranking is now more about high quality content on your website, content that is relative for the keyword you are trying to market. See the following article for 5 of the most important changes to SEO marketing in 2013 so far:

  1. Successful SEO Marketing is no longer all about rank… Google’s search results are being appended with rich text snippets to show users some of the actual content they will find on the website preview. Analytics results show that listings below the top three results are starting to get much higher click-through rates because the content is more relevant to what people are searching for.
  2. SEO marking is no longer something you can simply hand off to the IT department. Yes, it does require many technical skills like configuring scripts, making sure robots can access the site and setting up analytical data, however it also requires creative writing and website design skills, experience with SEO marking along with a solid understanding of current online marketing trends.
  3. Keywords no longer need to be an exact match or repeated constantly throughout a website page, especially on a page title. The page title should be written in a way that makes the most sense and is grammatically correct. Try to write a headline somewhere between 4 and 8 words that clearly explains what the content on the page is about. Remember that this rule applies to headlines and website page content.
  4. One mistake business owners make trying to get good rankings on Google is to overpopulate the home page with text content and repeating keywords. Your home page is the first page people will see when they open your site, so make sure there is enough text to tell your audience what the site is about in small bid sizes. If there is too much text content on a page, most people will not even read the first line.
  5. Many people are under the assumption that the more website pages you have, the better for your Google ranking. This is only partially true… content does help your ranking, only if it is high quality content and it is relative to the keywords you are trying to market. Your aim should be to publish content that is most relevant and it needs to be well written. Content pages with spelling and grammar mistakes will do more harm than good.

Now you know some of the common SEO mistakes and what you can do to fix it. What are you doing to get more traffic to your website and improving the amount of sales leads the website generates? Are you making your SEO efforts worse? Do you even have a proper SEO strategy to generate more organic traffic?

One thing is sure, your online traffic will depend on the experience a person will have when visiting the website. Make sure the site is user-friendly, informative, colorful, and that the design’s look & feel leaves a lasting positive impression.2013-10-17

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