Word of mouth referrals, repeat business and network marketing are great methods to generate business but sometimes this is simply not enough if you wish to grow and expand your company. The steady flow of online enquiries is critical to the survival and sustainability of modern businesses and a great website can help close the gap between survival and expansion.
Most business owners already have an existing website. The question you need to ask yourself is if your business is generating enough sale enquires for you to reach your business goals and if you are using your website to its full potential.
What elements does your website require to be a productive tool for your business? It can be great looking, easy to use, informative or it can be a combination of these elements. The most important feature of a great website is the ability to acquire sales leads for your company and help generate clients and revenue.
In the year 2010 there was a record high of 2 billion people using the internet regularly and just over 200 million websites on the internet. Today there are close to 3 billion internet users and almost 1 billion website on the internet. There is literally one website for every 3 internet users!
This rise in new websites is great news for information sharing and technological advancement however; this is bad news for business since there are more and more online competitors every day.
Below are five steps to set your company’s website apart from the competition.
1st, have a look at your site’s graphic “look and feel” and the first impression you get when you open the website. This will be the first impression your potential client will receive when they find your website. It needs to be clean, colourful and easy to grasp what your company is about and what you offer. If the site is looking dull and boring or cluttered and disorganized, then people will simply move on to the next site. It is always a good idea to have a look at your competitor’s websites to stay ahead of the trend.
2nd, your website needs a good flow of information to guide users from the introduction to more detailed information about your product or service and finally to contact you for a quote. This can all be achieved on the home or landing page to make it easy for your online visitor to make an informed decision without having to click through multiple links.
3rd, you need to establish your company’s credibility. When you promote products or services online, you need to convince your online visitor that your company is reputable and that you offer a quality product or service. There are several methods you can use to display credibility on your website.
• Firstly, you need to make it easy for people to contact you. Internet users are suspicious of companies who do not show a phone number or physical address.
• Next you need some credentials like a list of past projects or accomplishments and make sure your potential client understands how your experience or accomplishments will benefit them.
• Last but not least, you need to show some testimonials to reassure your online visitors that people are happy with your products or services and enjoyed working with you.
4th, finally and the most important aspect of all is online marketing. Once you have this great looking and functional site that converts visitors into clients, you need to make sure people can find you when they search for products or services you provide. 42% of search engine queries are people looking for local business services. Google SEO and Google AdWords Marketing is currently the most popular and affordable way to get listed on search engines and generate online traffic.
If you need help converting a basic website into a sales lead generator or if you would like to improve your current online conversions, please give us a call for more information.