How often should you carry out an upgrade, and why?
The “how often” part really depends on your answers to “why”. For example, if you answer “no” to any of the following questions, it might be time for an upgrade.
Does your site display the way it should in all browsers?
Statistics tell us the web browser of choice has changed. Just 4 years ago Internet Explorer was by far the most used web browser, with over double the market share of its nearest rival, Firefox. Four years ago Chrome was barely on the radar. If your site is older, how is it showing up in these newer browsers? Is it functioning the way it should or are pages and links broken? This is not a good user experience for your web visitor.
Finally, as we all get bigger monitors to view the web it’s not uncommon for older designed sites to appear unnaturally small on the screen.
Are you using a technology that restricts you from updating your content on a regular basis?
A content management system (CMS) gives non-technical users the power to keep the content of their site up to date, without the need to hire a web firm every time they want to make a change. Keeping a stream of original content flowing into your site is critical if you want to improve your potential for being found through searches.
So here are the important things to know:
1.) Search engines place high value on websites that are consistently being updated with current, relevant content, and
2.) New content can be used to increase the volume of key words and phrases (that people are using to find you).