Lion of Africa Life Assurance had a whole new rebrand for their company, including a new website and custom developed online sales portal for their sales representatives. Not only are their products more user friendly to the public, but a refreshing new video was also developed, incorporating all their services.

Client: Lion of Africa Life Assurance

Category: Website Design, Custom Development

Date: February 2019

Lion of Africa Life Assurance Company Ltd has its roots from the African People’s Organisation Burial Society Proprietary Ltd (“APO”), founded in 1902. In June 1944 the APO was registered as an insurer, conducting assistance business.

In 2002 Commlife Holdings Proprietary Limited (“Commlife”), an investment holding company, acquired APO and changed its name to Lion of Africa Life Assurance Company Limited (“Lion Life”). Lion Life is a South African life assurance company which was licensed by the Financial Services Board in terms of the Long-Term Insurance Act (No 52 of 1998) in 2005. Lion Life’s assurance activities are concentrated primarily on life assurance, funeral group schemes and funeral cover for individuals and families.


Testimonial from Lion Life

“Webnova has outdone themselves.”

“We would just like to say how impressed we are with the website.The website looks so much more refreshing than the old site and the new custom developed online sales portal is amazing!

Thank you very much to the team, for always delivering great service, even working after hours to finalise those final edits.”