The web turned 30 in 2019 and over the last three decades it has changed our world like no other technology. It’s empowered us to build experiences we’d never have imagined.
We’ve explored the design trends that will not only help build a better web but will also help brands catch the attention of users in a busy and constantly-connected world.
02: Minimalist and simplistic design
03: 3D digital artwork
04: Black and white web design
05: AI technology: Chatbots
Trends aren’t just about the latest frameworks or immersive 3D experiences that only privileged users can access. It’s about how trends fit in the overall picture, and how we can improve the experience for as many users—as diverse as they may be—as possible.
Whitespace is the blank spaces between the lines or columns of text, the spaces around each visual element and the margins on the website. While most commonly white, whitespaces can also be made up of any other background colour as long as it offers unused open spaces between design elements.
This trend is sure to dominate as it helps create a spacious and well-balanced feel among users visiting such a website. Choosing to add sufficient whitespace comes down to more than a cosmetic decision. It is a clever business decision as by incorporating whitespaces, users will digest content without feeling overwhelmed and will likely stay longer on a particular website thereby increasing the conversion rate.
02: Minimalist and simplistic design
The minimalist design trend is about confidently and fearlessly exposing users to your brand with a less is more design approach. To balance aesthetics with functionality, minimalist web design is defined by fearless use of space, stunning visuals, striking typography and an overall focus on the content itself – and nothing else.
Such websites are easy to spot with its clean and minimal layout that centres on the idea that design is created to support content. Websites that have perfected the balancing act between aesthetics and functionality offer a UX that is engaging, insightful and memorable.
03: 3D Digital Artwork
Websites are moving away from the traditional flat design to a more immersive design experience where 3D digital artwork breathes life to brands and products.
One area of the web where 3D digital artwork will have the most impact is with brands that exclusively sell online. The 3D artwork rendering of products will help improve online sales as users get to experience the product in more detail. This design trend is expected to revolutionise the way users do their online shopping.
Essentially 3D artwork opens the doorway to reduce the barriers to online shopping as anxious online shoppers grow in confidence while experiencing and engaging with the product on more than one-dimensional plane. Of course, 3D digital artwork as a way of creating captivating UX is not limited to online stores but can be incorporated into any brand from Coco-Cola to General Electric.
04: Black and white Website Design
Having millions of colours to choose from makes a web designers job all that easier but if this trend has its way, web designers will be helping brands tell their story in a monochromatic way. 2020 is set to see web designers exploring the design challenge of creating beauty with the clever use of black and white.
By limiting the web design to these two colours, brands will stand out in a world where an explosion of colour is expected. Keeping to black and white, brands will be able to paint a picture where users are forced to use their imaginations to bring the brand to life.
05: AI Technology: Chatbots
Artificial Intelligence (AI) is making its way into web design by cleverly automating and humanising the way information is conveyed to users. Where chatbots lack emotional intelligence, they offer boundless opportunities for brands to offer sophisticated conversations with users by answering questions in real-time.
By taking the time to incorporate AI into the web design, brands can deliver around-the-clock support and assistance to website visitors.
While chatbots are only in its infant years, it is already regarded as the easiest way to reduce bounce rates, support users and improve conversion rates. As AI matures, we can expect to see a more humanised approach.