Google Analytics – The ultimate free online tool you cannot live without!
Google Analytics is a free tool created by Google that generates very detailed statistics about a website’s performance, online visitors, visitor languages and geographical locations. It can even measure your online sales and client lead conversions.
This tool is perfect for business owners to get a clear view of their website’s performance and it is also a great tool for internet marketers and technologists from which the industry of web analytics originally grew. It is the most widely used website statistics service in the world.
Google Analytics also has an ability to give you a Real-Time “view” to monitor visitors and activity as it happens on your website. The generated activity reports are constantly updated and it is available seconds after it occurs on your site. With Google Analytics Real-Time view you can see:
- How many people are on your site right now
- Their geographic locations
- The traffic sources that referred them
- Which pages they’re viewing
With this advance Real-Time tool, you can immediately monitor the effects of new marketing campaigns and website content changes have on your traffic.
The Conversions report shows you how many people entered their information into the online contact form or purchased a product from your website. This can help you determine if your current method of marketing is working or not. The Google Analytics also has an ability to calculate rates and the monetary value of conversions that occurred on the website.
With so many marketing channels and programs, understanding their effect on your goals lets you make informed decisions about your social strategy.
- See the impact of social on your goals in simple, ready-to-use reports
- Learn what content drives conversions with social audiences
- Show results reports to key stakeholders to articulate the value of social
Viewing statistics by location lets you understand the current origins of mobile traffic, as well as make predictions about where traffic will increase. You can also create segments for different devices or operating systems, so you can compare, for example, visits and revenue from Galaxies and iPads, or Android and iPhone devices. If your business revolves around products like mobile applications, you can see which operating systems are most prevalent in your traffic, and design to that market.